Fractional startup execs and advisors are a dime-a-dozen these days.

And if you’re like me and the startups and teams I work with, you want to know the source of what you’re listening to.

Well, for starters, I’m not a career consultant, certified coach, VC, or MBA.

Instead, I’m an operator.

I’ve spent a decade plus working my way up Series A to post-Series C–as well as bootstrapped–7 & 8-figure startups.

Since those early days, I’ve seen the grit, joy, and heartache that comes with building something new. From winding things down, to having beers with founders in their best and worst moments, to leading teams and building robust engines for growth, I’ve seen a lot.

My biggest learning?

That assuming you’re post-product market fit, growth is optional.

Growing a startup is hard. It requires constant discipline. But if you make peace with the challenge, there’s a system for growth. It’s up to you if you choose to follow it.

While the system isn’t rocket science, when you’re “in it,” it’s easy to get distracted. But the ones who focus and follow it, are the ones who win.

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The cost of not having a system to grow is high.

Every week, it often means tens of thousands of dollars wasted and teams not hitting their potential. If you’re a 7 or 8-figure startup and ready to learn more about how to level up growth, let's go.

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